Call me Ola
Twenty years, two continents, one common thread: people.
I have never believed that a professional journey has to follow a single path. Over more than twenty years between France and West Africa, mine has moved through customer relations, telecommunications, the digital economy, institutional communications, business development and project implementation.
Today, as a Freelance Senior Consultant, I help companies, institutions and international partners grow in West Africa: reading the market, building partnerships, engaging stakeholders and turning strategy into action. My background in strategic communications is my edge. I know how to give a complex project a clear story, and how that story brings people together.

My story
Mine began far from the boardrooms where I now spend much of my time. In France, where I lived for five years in Lyon, I studied law, economics and management, then international business. Alongside my studies, I worked in customer relations, reception and services. Those years taught me what no lecture could: how to listen, how to read what people expect before they say it, and how to feel at ease in a room full of different cultures.
Coming home to West Africa was a choice, and staying was another. I built my career in telecommunications, then in Benin’s digital economy, then in institutional communications at the Port Authority of Cotonou. Along the way I learned to work with private companies, public institutions and international organisations, often all at once, and to connect ideas to opportunities and strategies to tangible results.
Today I work at the intersection of business development, strategic partnerships, stakeholder engagement and market expansion. I see myself as a connector, a problem solver and an accelerator. At 40, I am still learning: in 2026, I completed a Master’s degree in organisational communication at Université Sorbonne Paris Nord.
Writing runs through all of it. I believe words can clarify an idea, shape a perception and move people to act. For me, narrative strategy is not about visibility; it gives purpose, coherence and direction to ideas worth bringing to life.
There is more to my story than work. I am a multipotentialite. I have built businesses in fashion and, with Urban Green, in indoor plants, and they taught me as much about creativity, resilience and customers as any assignment. I am an artist, and a curious traveller: some twenty countries so far, and frequent trips between Benin and Nigeria that keep me between francophone and anglophone West Africa.
I am also a mother, a full-time commitment that keeps reshaping how I think about responsibility, time and the legacy we leave behind.
Through Notes from Africa, I share what I see: not a romanticised Africa, but one rooted in experience, curiosity and a real understanding of its possibilities and complexities.
Connecting people. Building bridges. Turning ambition into meaningful progress.
Leadership & giving back
Founding President, Les Pros de la Comm’ du Bénin
Passing on what I have learned is one of my convictions. In 2024 I founded Les Pros de la Comm’ du Bénin, a professional association of communication practitioners, and I chair its board of directors. Today it brings together a community of more than 3,000 professionals and 100 volunteers. My role is to set its direction, bring professionals and partners together, and open doors for the next generation.
I also mentor young professionals myself, because careers are built faster when someone takes the time to share the road. lesprosdelacomm.bj
Career path
Seven chapters, one direction.
Until 2009
France
Foundations
Law, economics and management in Lyon, then international business, alongside customer-facing jobs.
2009 – 2017
Benin
Back on the ground
Customer service, then telecom project management at ISOCEL, including the ACE submarine cable.
2017 – 2019
Digital economy
Telling a national story
Marketing and communication for Benin’s digital agenda at ADN.
2019 →
Entrepreneur
Founding a consultancy
Founded IDEE.O Consulting, a marketing and communication strategy practice offering consulting and training to institutions, companies and entrepreneurs. A first entrepreneurial chapter that still shapes how I work as an independent consultant.
2021 – 2024
Port of Cotonou
Transforming an institution
Built the port’s first communication function for its Master Plan.
2025 →
Market entry
Opening markets
Brought e-WALO into Benin, then advised its local subsidiary.
2026
Learning
Still learning
Master’s in Organisational Communication, Université Sorbonne Paris Nord.
Recognition & press
Recognised by peers, featured in the press.
2026
Distinction
Top 10 Women in PR – Benin
Named by Africa PR Week among the ten women shaping public relations and communication in Benin. See the announcement →
2026
Press
CommsOfAfrica
Feature on the regional team building in Lagos led by Les Pros de la Comm’ du Bénin, and the human-first vision behind it. Read the article →
Speaker
Event
Semaine du Numérique, Benin
Invited speaker at Benin’s national Digital Week as a strategy and communication consultant. See the speakers →
2019
Press
La Nouvelle Tribune
Interviewed as a member of the organising committee of African Digital Story, Cotonou edition. Read the article →
Recommendations
In the words of those I have worked with.
“I was immediately struck by her emotional intelligence and pragmatism. She can take a global view while managing operations, and she is both critical and full of proposals.”
“A deep sense of ethics. I particularly appreciated her creativity and her ability to rally people in the face of challenges, a real asset for any organisation.”
“A very driven and result-oriented person, with excellent expertise in marketing and project management.”
“She brought together a close-knit team in good spirits, encouraging everyone to give their best. Her advice and support helped me grow professionally.”
“Results-oriented, in constant pursuit of excellence. Her management makes her a senior manager able to drive her team’s performance and boost an organisation’s brand.”
“Dynamism, initiative, determination and unfailing professionalism. An exemplary colleague who gave the company full satisfaction.”
