Business in Africa
Economy, investment, entrepreneurship, markets and the operational realities behind opportunities in Africa.
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The Diaspora: Africa’s New Settlers?
The title is meant to provoke. Some of us come home convinced we are bringing the solutions. Africa needs its diaspora, but not as lecturers. Updated for 2026.
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Starting a Business in Africa: A Step-by-Step Field Guide
Africa is full of opportunities, and attracts as many investors as fraudsters. A practical, phase-by-phase guide to studying, designing, financing and launching a business, updated for 2026.
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Moving Back to Africa: How to Plan Your Career
Coming home is a radical change, even when home is where you are from. How to plan your professional return to West Africa, depending on where you stand today.
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Reading Africa’s Needs Before You Build
Before designing a product or a project for Africa, ask which need it serves. A simple lens, borrowed from Maslow, still explains why so many good ideas miss their market.
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Coming Home to Start a Project? Ten Rules I Learned the Hard Way
Africa can look like a blank page waiting for your big idea. It isn’t. Ten field-tested rules for diaspora returnees launching a project, updated for 2026.